The first rule is to apply your perfume on a totally clean skin. If you want your perfume to last longer on your skin, wear it after taking a bath or a shower. This way, your pores will be open allowing the skin to absorb and preserve the scent. Using by products of your perfume during a shower/bath will multiply the effect.

Skin type has a direct effect on perfume’s permanence. Perfumes are retained longer in oily skins as compared to dry skins. Therefore, if your skin type is dry, you should apply your perfume more than once a day.

The acidity affects the perfume permanance.

• Woody and spicy scents are retained longer on acidic skins.
• Floral scents would be more ideal for sensitive and dry skins which has lower acidity level.

Wear lighter perfumes on warm days. The scent gets intensified by the warm weather and humidity.  Wear exotic and powerful perfumes in autumn and winter and light ones in summer.

Does one apply a perfume the same way in the morning, at noon and in the evening? Definitely, not. When you spray your perfume you are surrounded by a scent wave with a 3 meters diameter. Therefore, you should take into consideration your surroundings and the time of day when determining a concentration and/or scent category.

Morning: In the morning, you should not disturb people in the bus or in the subway commuting with you or your colleagues with your scent. Your scent may trigger migraine, nausea, dizziness at some people. For those who enjoy wearing a perfume, yet is hesitant since they do not want to disturb anyone, should prefer eau de cologne, eau de toilette or deodorant. They could also complement their beauty care with a by product such as body cream. If you are one those people who feels naked when not wearing a perfume, then we suggest you prefer a perfume which has a fruity scent.

Afternoon: Perfumes which are worn in the afternoon should be able to reach all parts of body and reflect sweetness of life. Choose floral or fruit scents which diffuse equally and are not too intense. If you have two perfumes, prefer the stronger scented one for the afternoon.  If you use the same perfume, prefer eau de toilette for the morning and eau de perfume for the afternoon.

Night: This is the perfect time to wear perfume essence! Now or never! Perfume essence is retained by body for many hours. It becomes a second skin. The most ideal perfumes which should be preferred for night have enigmatic, chypre, oriental notes which suit chic gowns, satin outfits.